Guizhou Village Launches Traditional Treats Online Store

As the New Year draws near, a Dong ethnic village nestled in Guizhou Province is enveloped in the delightful aroma of freshly made ciba, a traditional glutinous rice cake created using time-honored recipes.

Composed of staples such as sticky rice and millet, this seasonal treat is now transcending geographical boundaries. In recent years, villagers have embraced the internet, selling their handmade ciba through livestreaming and various online platforms, bringing their local specialties to a broader audience.

Local authorities have been instrumental in promoting the fusion of traditional culture with e-commerce. Through short videos and livestreams, residents now have the opportunity to showcase their village life, ethnic customs, and artisanal skills.

This proactive approach not only aids in the preservation of intangible cultural heritage but also opens up new avenues for income generation within the local community. The convergence of tradition and technology is breathing new life into age-old customs.

The initiative reflects a growing trend where local traditions find a platform for expression and commercial viability in the modern digital era. As artisans share their crafts, consumers are not only purchasing products but also engaging with the rich cultural narratives behind them.